Developing Business as an Academic Field

Compared to other established academic fields of study, business ethics is fairly young. In the process of maturing as an academic field it is becoming more self-conscious about its development, identity and purpose. This process of self-reflection in business ethics is evident in various studies that have been undertaken to gauge its current state of development. These studies have mostly been conducted in those parts of the world where the activity started to develop, viz., the USA and Western Europe. Only relatively recently has it also spread to Africa, with two regional surveys having been conducted – on business ethics in South Africa (Rossouw, 1997), and in Eastern Africa (Milanzi, 1997) respectively – as well as one pan-African survey (Barkhuysen, 1999). In these surveys certain problems or neglected areas within the field of business ethics were identified. Against this backdrop this book is focused on the question: “What are the critical areas of intervention for developing business ethics as an academic field in Africa and what considerations should guide their development?”

 

Developing Business Ethics as an Academic Field_Deon Rossouw